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About us

We provide all of the operating solutions to make your business a real success, whether it's a start-up or already running.

And we don't just tell you what to do, we roll up our sleeves and work alongside your management and staff until everything is right.

Our founder, Michelle Harrison, has spent more than 23 years in the industry, around the world, in hands-on roles from ground level to senior management.

She knows the UAE's dining and entertainment habits inside out – because she has spent 16+ years in the business in Dubai. That's why she also has an insider's knowledge of the region's unique operational challenges.

Michelle understands entrepreneurs – because she is one: her first big success was a deli franchise that she founded in the UK in the early 1990s.

And she certainly knows what makes a franchise work: Michelle guided the establishment of Costa Coffee in the UAE and has helped Just Falafel to build...
And she certainly knows what makes a franchise work: Michelle guided the establishment of Costa Coffee in the UAE and has helped Just Falafel to build the most successful home-grown franchise (by far) in the region's history.

Michelle knows what's needed for a start-up to succeed, and what it takes for a large corporation to build its food and beverage business – because she has done it with Jumeirah, Jebel Ali International, Zabeel Investments and Dubai Duty Free (Aviation Club), among others.

She also knows that, while finely tuned operations are crucial, success is ultimately – and always – down to people. Michelle is an expert at recruiting great teams because she has done so, countless times.

Michelle knows how to turn an event into an Event! – because she has run F&B operations for so many of them: ATP/WTA Tennis, Dubai World Cup, Dubai Desert Classic, concerts, corporate events and more.

Like Michelle herself, everyone on our team – and all of the specialist partners that we may bring into our projects – has deep, hands-on experience in the industry in this region, from fine dining to fast food and everything in between.

But our clients don't just get exceptional expertise; they get a no-nonsense approach, grounded in common sense and honesty.

If a new restaurant concept is a non-starter, we will tell you – and tell you why. (If it's a no-brainer, of course we will tell you too – and help you to make it even better.)

We will give you the facts, not fancy opinions or flowery language. Why? Because we don't believe anybody should waste their time and money – simple, really.

We will also keep every promise we make – because that's how we keep our clients. And we like keeping them, so we can help them to build lasting success – clients such as Jones the Grocer, Zuma, Carluccio's , Comptoir 102, and many more. ×